Suppose in your project you are expecting a lot of active opposition from environmentalist groups, and therefore allocated an extra $10,000 for the purpose of public relations and legal expenses. But for some reason, the expected opposition did not materialise and you find yourself with extra project funds and the *opportunity* to use those funds to accelerate the project. In this example: - the risk did not eventuate, and opened up an opportunity - the opportunity was there only because you planned for the risk. - you have the basic option of acting as if the risk did not materialise (business as usual), or the more advanced option of seizing the opportunity that opened up and turning it into something beneficial.
Mar 31, 2006
RISK AND OPPORTUNITY
Are risks and opportunities completely different notions or they simply different faces of the same coin?
Can you capitalize on a potential risk beside just avoiding the eventuation of that risk? For example, if there's a risk that your top programmer will leave for another job, and he doesn't, therefore the risk doesn't eventuate. But apart from heaving a sigh of relief, is there an opportunity there that you could take advantage of?
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