Requirements professionals, who help shape the products are trained to: "Focus on needs, not on wants."
Sales professionals, who sell the products, are trained to: "Sell on wants, not on needs."
There seems to be a disconnect here somewhere.***
From Lucile Vaughan Payne, in her book "The Lively Art of Writing. Understanding Forms" All writing is the sound of one voice spea...
Requirements professionals, who help shape the products are trained to: "Focus on needs, not on wants."
Sales professionals, who sell the products, are trained to: "Sell on wants, not on needs."
There seems to be a disconnect here somewhere.With a slip of the tongue, I came up with a wonderful, terrible portmanteau:
"Projuct". Defined as the product of a project.
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