Requirements professionals, who help shape the products are trained to: "Focus on needs, not on wants."
Sales professionals, who sell the products, are trained to: "Sell on wants, not on needs."
There seems to be a disconnect here somewhere.***
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One of the challenges risk professionals wrestle with is how to convince stakeholders to take specific actions, such as proactively identif...
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Now for a recreational break... I used to play table tennis in uni, but hadn't played in decades. Recently, my interest got fired up (I... -
In a VUCA world, objectives must be SMART: S – Subjective M – Machiavellian A – Adjustable R – Reactionary T - Tentative