There's a playful way of explaining the reason why one does something. The argument ends with the rationale "because <noun or adjective>."
We can recommended this as new format for user stories, because it's aligned with how people speak these days.
AS A phone user, I WANT TO upload photos in one click, BECAUSE one-click!
AS A bank customer, I WANT TO see my balance on my phone, BECAUSE money!
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