Core competencies have been a corporate buzzword ever since Hamel and Prahalad popularised it in "Competing for the Future". The idea was for organisations to understand themselves, know their strengths, their core competencies, so they can leverage it to advantage (or 'Stick to the knitting' as Peters and Waterman wrote in 'In Search of Excellence')
Perhaps companies can also benefit from understanding their core incompetencies. Where do they compare badly to their peers?
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