The risk that companies face often come, not from activities originating from decisions they make, but very, very much often, from decisions made by others.
They are out to get you. Every one of of your competitors is out to get your customers. Every single day they are plotting to change the world and make it more favourable to them (and less favourable to you, but you can relax, as that is merely a secondary purpose).
Failing to monitor, perceive, and anticipate the changes exposes your company to risks. Doing nothing against the changes means your risks are increasing.
For a simplistic example, imagine a company that did not adjust its salaries to keep pace with industry salaries. If its competitors pay much better, key people will tend to move to the competitors. Doing nothing is not doing your responsibility.
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