Product Development for the Lean Enterprise

Book Review of Michael N. Kennedy’s ‘Product Development for the Lean Enterprise: Why Toyota’s system is four times more productive and how you can implement it.’

A book that presents a ‘lean’ approach to product development. The word Toyota appears in the book, but it’s not clear whether the book claims that what it discusses is the method used by Toyota.  Kennedy’s background included 30 years at Texas Instruments. No mention of Toyota, so he apparently does not have any insider experience.

 

Using a short novel approach popularised (to my knowledge) by Eliyahu Goldratt, the book reveals one by one the various aspects of the principles involved in lean product development.

 

It’s not easy to write an engaging story. Goldratt pulled it off in his hard-to-put-down ‘The Goal’ but then did not quite achieve the same impact with his other books, notably ‘Critical Chain’. 

 

Unfortunately I didn’t find Kennedy’s storytelling to be interesting, which makes going through the book a little challenging.  Both the narrator and the characters speak in an unnatural manner, and wouldn’t be out of place in ‘The Brady Bunch’.   The characters were pretty much cardboard characters, indistinguishable from each other.  Add to that, the ratio of story-telling words to the actual ‘meat’ of the discussion is pretty high.

 

I haven’t finished reading it, but will continue and will update this review.

The World's (Mis)Leading Expert

Experts are often introduced as ‘the world’s leading expert on …’. Given that experts are often wrong, some of them should be introduced as ‘the world’s misleading expert…’

Lean Bibliography

Deming, W. Edwards. Out of the Crisis. Cambridge, Mass.: MIT Press, 2000.

Among the greatest causes of wastes are variation, poor utilisation of human potential, and managing the organisation without an appreciation of it as a system. Deming’s ideas is widely acknowledged as a major contributor to Japan’s transition to a producer of quality products. (Link to Amazon).

Fujimoto, Takahiro. The Evolution of a Manufacturing System at Toyota. New York: Oxford University Press, 1999.

The word ‘Lean’ is a Western conception, but the idea originated from observing how Toyota’s production system operated. (Link to Amazon).

Goldratt, Eliyahu M., and Jeff Cox. The Goal. Abridged; 3rd Rev. Ed., 20th Anniversary ed. Minneapolis, MN: HighBridge, 2006.

Lean is about removing flow bottlenecks to help smooth the flow of value. There’s no better introduction to the phenomenon of bottlenecks than this novel by the late Goldratt. (Link to Amazon).

Liker, Jeffrey K. The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer. New York: McGraw-Hill, 2004.

Definitive description of Toyota’s principles by a Western author. (Link to Amazon).

Liker, Jeffrey K., and Gary L. Convis. The Toyota Way to Lean Leadership: Achieving and Sustaining Excellence through Leadership Development. New York: McGraw-Hill, 2011.

(Link to Amazon).

Modig, Niklas, and Pa M. This Is Lean: Resolving the Efficiency Paradox. Stockholm: Rheologica, 2012.

Short and engaging introduction to Lean. The opening example of a 500% more efficient health care is memorable. Focused on the tensions between resource availability, resource utilisation, and flow throughput, and how they can be addressed. (Link to Amazon).

Ohno, Taiichi. Toyota Production System: Beyond Large-scale Production. Cambridge, Mass.: Productivity Press, 1988.

(Link to Amazon).

Seddon, John. Freedom from Command & Control: Rethinking Management for Lean Service. New York: Productivity Press, 2005.

Recommended by the authors of “This is Lean”. (Link to Amazon).

Taylor, F. (1911). The principles of scientific management. Mineola, N.Y.: Dover Publications.

Though not directly about Lean, Taylor’s work began the science of scientific management – how to maximise work efficiency by maximising utilisation of resources. Depending on how you interpret maximising resource utilisation, you either end up as lean or as a heavy organisation. (Link to Amazon).

Womack, James P., and Daniel T. Jones. Lean Solutions: How Companies and Customers Can Create Value and Wealth Together. New York, NY: Free Press, 2005.

Lean production is focused on producing goods with a minimum of waste. But what happens after you’ve produced the products?  There is a lot of waste delivering the product’s value to the customer. This book addresses that question. (Link to Amazon).

Womack, James P., and Daniel T. Jones. Lean Thinking: Banish Waste and Create Wealth in Your Corporation. New York: Free Press, 2003.

Popular introduction to the concepts of Lean production. (Link to Amazon).

Womack, J., & Jones, D. (2007). The machine that changed the world: The story of lean production--Toyota's secret weapon in the global car wars that is revolutionizing world industry. New York: Free Press.

The book that introduced the Toyota Production System to the popular business literature. (Link to Amazon).

Woollard, F., & Emiliani, B. (2009). Principles of mass and flow production: Including some notes on British methods of continuous production 1925.

Recommended by the authors of “This is Lean”. (Link to Amazon).